Preview. View. Review.
Another great framework you can use for speeches, respond to questions, and in general communications is Preview-View-Review. This part structure helps you organize your thoughts in a clear way and provides a story like a framework for your communications. This concept was developed by educators to give the teacher a technique for effective learning. But, this can easily be applied in any situation.
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Preview (10-15 % of time)
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Hook: Opening statement to grab attention
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Positioning Statement: Benefits statement selling advantages of listening
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Overview: Key points that support positioning statement
View (80-85% of time)
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Point 1: Evidence/Illustration
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Point 2: Evidence/Illustration
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Point 3: Evidence/Illustration
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Review (5% of time)
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Recap: Summary of a positioning statement and key points
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Memorable Conclusion: Wrap up story or statement
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Call to Action: Request for order/commitment